Terra Shoes

Visual Brand Development & Packaging

Terra Shoes is a concept project that focuses on a minimal and lightweight running shoe designed for speed and distance. The rich black color scheme paired with a bold yellow accent delivers a sleek and timeless look to the brand that is built on elegance and craftsmanship. The campaign includes promotional posters, a custom Wix website and packaging design for the company's shoes.

TS-BW.jpg

Visual Inspiration 
& Initial Sketches

MOOD-BOARD.jpg

Visual Brand Standards
Logo | Color Palette | Typography

Terra_Logo-02.png

POPPINS - BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

POPPINS - BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

POPPINS - MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Brand Applications

WebsiteMockup_HomePage.png
WebsiteMockup_ProductPage.png
PosterMockup_Collage.jpg
Posters.png
ShoeBoxView1.jpg
ShoeBoxView2.jpg
ShoeBoxView4.jpg
ShoeBoxView5.jpg