Branding, Illustration & Advertising
This is a concept project on Botanica Cafe. The company looks to promote a close relationship with its customers and employees, using their product as a connector, thus creating a warmer culture. The following designs reflect Botanica Cafe's mission in providing a closer community while introducing the variety of products the company advertises. The rustic, hand-drawn feel of the work gives it a more personal, coffee-house style showing that Botanica Cafe isn’t just a corporate enterprise; it also cares for the people that are enjoying its products.